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PREMIUM and SEEK: The next generation of matchmaking

Nothing changes until we change it. Progress means doing things differently. The Premium Group team has always been good at "getting things done" and is boldly moving forward with its new event formats. PREMIUM and SEEK will be louder, more provocative, and at the same time more personal and efficient. In addition, a new The Ground format awaits the industry that takes place in collaboration with Platte Berlin.

23 May 2023
Get to know Berlin based perfumery: AER

OG SEEKer from way back, AER scents certainly practise what they preach - sustainable, honest, and accountable. We sat down with Ted, the owner of the unique, 100% botanical brand and gained some behind-the-scenes insights into what makes this Berlin-based brand tick.

12 May 2023
FEEL CONNECTED AGAIN: PREMIUM and SEEK redefine "trade fairs"

Do it your own way: with its new Trend and Event Platform, the Premium Group presents a new concept for a progressive community. Classic trade fair formats are over - this summer it's all about (re)connection, real emotions and new perspectives. The emphasis lies on the most relevant trends and the power of networking, but in a more personalised and intimate way.

19 April 2023
POWER MOVE INTO A NEW REALITY: PREMIUM and SEEK returning to Station Berlin

New focus, familiar location, and a positive vibe. The Premium Group, one of the leading trade show organisers in the fashion industry, have announced a complete repositioning of its flagship trade shows PREMIUM and SEEK. With its new Trend and Event Platform, the Premium Group is taking a bold step to meet the changing demands of the industry.

22 March 2023
PREMIUM and SEEK impress with relevance, inspiration and fun

With a total of over 500 exhibiting brands, PREMIUM and SEEK are among the largest trade fairs for contemporary fashion in Europe and mark the first date of the season with collections for menswear, womenswear, accessories and footwear. In addition to a curated and market-relevant brand mix ranging from newcomers to global players, the Premium Group is placing a stronger focus on sustainability through new alliances such as with 202030 - The Berlin Fashion Summit and a once again expanded CONSCIOUS CLUB. This makes Anita Tillmann and Jörg Arntz's fashion fairs Europe's largest and most relevant fashion platform for womenswear and menswear and also for sustainable fashion.

20 January 2023
Welcome to the CONSCIOUS CLUB

The world needs more empathy - for the people, the planet, and all its beauty. Born at SEEK, the Premium Group team extends the CONSCIOUS CLUB also to PREMIUM this season. Welcome to the fashion industry’s new impactful platform for leading and upcoming responsible fashion brands, innovators, changers and future-oriented projects.

12 January 2023
“If SEEK is not the place to meet all the people, where else?”

Since 2009, the Wunschnaht team has been inspiring people with particularly great brands and fashion. With experience and a sure instinct for zeitgeist and trends, brands are advised and supported in positioning themselves in the market in the best possible way. Founder Montgomery “Monty” Juchems and his people have been coming to SEEK right from the start. We look forward to seeing our friends soon – and the beautiful staff outfits they are sponsoring this season.

3 January 2023
“We are going to PREMIUM in a good mood and with confidence.”

Almost 20 years ago, in the same year that PREMIUM saw the light of day, Damir Prins-Juric and Henk Prins founded their agency “Eyegasm”. Countless successful brands and 4 showrooms later, the two renamed their business Prins-Juric in 2019. In January they will join PREMIUM with Cute Stuff, Floor, Ivko, Les Tricots d'O!, Not Shy, Smaak Amsterdam and Oilily. We asked the two long-time PREMIUM friends a few questions.

22 December 2022
Love, Peace & Fashion

Supporting Ukrainian people, companies and brands has never been more important than it is now. It's a people's business. Despite the war, many designers continue to work and do everything they can to strengthen the basic values of our society through resilience and creativity. Supporting Ukrainian fashion today also means supporting democracy and freedom. From 17 - 19 January, 17 Ukrainian brands will show their collections at PREMIUM, spreading strong and positive messages for sustainability, AR technologies and female empowerment.

16 December 2022
"Never has a time been as exciting, as extreme and immersive as it is today."

Mark Grütters is a luminary. One with the right intuition. And a real SEEKer. With his agency Fashion Factory, Mark has been taking care of international brands and making them big in German-speaking countries for more than 25 years. In January he is coming to Berlin with 6 brands: Schott NYC, Astorflex, Pantherella, Portuguese Flannel, Our Sister and Castart. So good to have him.

13 December 2022
“We want to encourage people to spend more time outdoors”

With their close connection to nature, their fantastic outdoor products and their special way of bringing consciousness into everyday (work) life, the beautiful people behind the Japanese brand Snow Peak are a true enrichment for SEEK. In January they will show their collection in Berlin for the first time and we couldn’t be more excited.

6 December 2022
WITH A LITTLE RESPECT(more sustainable SEEKers)

Since its foundation this summer, the SEEK CONSCIOUS CLUB is a gathering and a guide for style enthusiasts and brands with a particularly conscious lifestyle. The CONSCIOUS CLUB unites all who strive for a better world.

5 December 2022
“It’s a people‘s business!”

Another Souvenir is not only one of the top agencies in Germany, but has also been one of PREMIUM's most loyal partners and closest friends for years. Founded in 2014 by Tommy Wieler and Vanessa Baroni-Wieler, the agency successfully specialises in accessories and special product collections.

1 December 2022
That’s Berlin for you!

Berlin is and remains the city of creatives and megatrends – the place where diversity, club culture and freedom thrive. For the first time since the pandemic, all the organisers active on Berlin’s fashion scene have been reunited with the support of the Senate Department for Economics, Energy and Public Enterprises.

25 November 2022
UN GRANDE AMORE

For 20 years the best Italian brands have been part of PREMIUM, strengthening their presence in the North and Central European market. For our anniversary edition in January, we are looking forward to many well-known and new brands showcasing their wonderful collections with the highest standards from Bella Italia.

24 November 2022
"Now is the time for personal contacts!"

The wonderful people behind the sales and PR agency Label Agent have been shaping the Seek portfolio for years. We met the team in their showroom in Kreuzberg and asked them a few questions.

17 November 2022
WHERE TRENDS ARE MADE - 20 YEARS OF EVOLUTION

For 20 years, Anita Tillmann, Jörg Arntz and their team have shone a spotlight on key trends and the future of the fashion industry. This has made PREMIUM Europe’s no.1 industry get-together – and the company will be celebrating this success from 17-19 January 2023 with a major anniversary edition of the shows.

7 November 2022
MUST-HAVE PEACE: PREMIUM GROUP LAUNCHES ONLINE SHOP FOR CHARITY COLLECTION AND CELEBRATES THE GROUND EVENT IN BERLIN

Last Week the time had come: In cooperation with Platte Berlin, deadHYPE, Visionary Services and the Fashion Council Germany, The Ground invited to the Studio2Retail block party in Mitte. 950 guests, including creatives, influencers and the young Gen-Z Berlin fashion scene, came together for the first time since The Ground premiered in July to celebrate and exchange.

12 September 2022
Successful restart in Berlin

New concepts, new community, new vibe The premiere of the large Premium Group event cosmos in Berlin was a complete success. The new combination of B2B and D2C, entertainment and edutainment, fashion and culture provided a lot of exchange, new input, ideas, contacts, 360 degree inspiration - and fun.

12 July 2022
GOOD VIBES ONLY!

Premium Group celebrates the successful opening of the new event cosmos with 2 trade fairs, 1 festival, 3 conferences, over 800 brands and over 50 talks with 85 experts in Berlin

7 July 2022
Spot on! Premium Group brings first-class edutainment to the stage

3 days, 3 conferences, 85 experts, more than 50 talks and panels: For the first time, Premium Group is presenting three hybrid conferences with a top-class stage programme from 7 - 9 July at the grounds of Messe Berlin and online

5 July 2022
“Offline can appeal to all senses!”

Chris Stricker says so many good things that it's hard to decide on one headline. No wonder. After all, the haebmau founder and CEO has been working with brands from Adidas to Sony for over 30 years. Controls, accompanies, advises you. And makes them successful. We asked her what you need to know about brand building now and why it is worth attending Premium Group events. Here she speaks as a communication expert, Berliner and PREMIUM friend from the very beginning.

22 June 2022
This summer we want, we need, we must set a huge sign for peace!

Sure. The Ground is about style and culture. About communities and content creators. About fun and entertainment. About having a good time. But it is even more important for us to stand for something. To carry our values out into the world. To tackle things, to change them and to make them better. We believe in togetherness.

21 June 2022
PREMIUM GROUP & JOOR CONTINUE PARTNERSHIP IN THE FORM OF THE FIRST HYBRID TRADE FAIR PLATFORM

Berlin, 9 June 2022 – Premium Group, Europe’s foremost provider of B2B fashion trade shows, and JOOR, the world’s leading digital wholesale platform and data exchange, and have renewed their partnership to power the SS23 PREMIUM and SEEK trade shows through JOOR’s digital platform, underpinning their belief in the power of a hybrid approach to wholesale.

9 June 2022
SEEK talks Sustainability

By introducing its new Conscious Club this summer, SEEK is placing a stronger than ever focus on sustainability. More than 80 sustainably operating brands will show their collections and ideas in a dedicated space extending to the beautiful outdoors. But that’s not all.

1 June 2022
THE TIME IS NOW! Premium Group reveals the first highlights of the new event cosmos in July

Brands, collections, stores, talks, action, live entertainment, metaverse: The new Premium Group event cosmos in Berlin is becoming a melting pot for B2B and D2C, for fashion and consumer culture, for today and tomorrow. Everyone wants to participate. Everyone talks about it. An update.

19 May 2022
There's a new club in Berlin!

SEEK has always been a magnet for brands and people who have a common vision, tackle things and get them on the road. With the new SEEK Conscious Club, the Premium Group is now placing a special focus on sustainability within the new event cosmos at the Messe Berlin - in all dimensions.

10 May 2022
“Our hearts beat for the same magic!” Welcome on board, Julian Daynov!

For the big premiere of their new event cosmos at the Berlin exhibition center from 7 - 9 July, Anita Tillmann, Jörg Arntz and their team brought prominent support on board. Julian Daynov is all of what we call a citizen of the world, an overall aesthete and fashion industry expert. For the first time this summer, fashion’s most famous jack-of-all-trades curates and hosts the buyers panel at PREMIUM and SEEK and brings a line-up of international front-line retail buyers to the trade show ground. In this interview, he gives us insights on the new collaboration with Premium Group, talks about his inspirations and reveals in which place in Berlin he never skips dessert.

5 May 2022
It's Showtime! Strong brand commitment already in March: Premium Group publishes first exhibitor names for the summer events in Berlin

In January, to the delight of the industry, the Premium Group announced its return to Berlin and the move to a new location. From 7–9 July the power trade shows PREMIUM and SEEK, a stage program on the subject of sustainability (CONSCIOUS CLUB) and the new D2C festival THE GROUND will take place at the same time on the exhibition grounds. Now the team reveals which brands have already registered. The list is long and impressive.

4 April 2022
Premium Group proudly presents: The Ground Festival – a celebration of Fashion and Culture

It's finally here this summer! Our D2C festival The Ground premieres from 7 - 9 July at Messe Berlin. The Ground is a completely new event format where the best of fashion, lifestyle, culture, and diverse perspectives are merged. It was founded to bring brands and consumers together to build a better future through celebration and collective action.

25 March 2022
PREMIUM GROUP REVEALS DETAILS OF THE NEW EVENT COSMOS IN BERLIN

Berlin, March 14, 2022. For the summer events at the Messe Berlin the Premium Group is relying on a completely new mix of fashion, business, content and entertainment.

14 March 2022
Mega event in summer: New government brings Premium Group events back to Berlin

Premium Group, the most important trade fair organiser in the German fashion industry and the biggest player for advanced contemporary fashion in Europe, is returning to the capital and, in July 2022, is set to present a completely new live event concept around the Berlin Radio Tower and summer garden.

31 January 2022

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