Anita Tillmann has been a successful fashion entrepreneur for over 20 years. She is known for developing strategic concepts and has made an international name for herself with her keen sense of fashion, lifestyle, innovation and future trends. She is also the co-founder and managing partner of Premium Group, the leading organiser of the international fashion fairs PREMIUM and SEEK.
Under her leadership, the company has developed into a global powerhouse and crucial partner for the industry. The Premium Group events attract designers and buyers from all over the world and present the most important trends in fashion, business, beauty, sustainability, tech and lifestyle to the industry. The Berlin resident with Croatian roots is known for her innovative business approaches. She always looks at the entire value chain - from production processes to marketing, communication, sales and retail, with a focus on storytelling and branding.
In 2008, Tillmann initiated the very first Fashion Week in Germany at Brandenburg Gate in Berlin and was one of the first to bring topics from the areas of sustainability and digitalisation to the forefront. She is a founding member of the Fashion Council Germany and repeatedly attracts attention through her commitment and dedication to social institutions and projects such as Be an Angel e.V. and Human Rights Watch. Furthermore, she is also passionate about supporting fashion talents in order to facilitate their entry into the international fashion business.
To this day, the visionary stands for innovation, change and progress with her numerous projects, for which she has received several awards. In October 2010, Anita Tillmann was awarded the Order of Merit of the State of Berlin for her services and commitment to Berlin as a fashion location, which was presented to her by the then governing mayor Klaus Wowereit. The Premium Group portfolio includes the B2B events PREMIUM, SEEK, CONSCIOUS CLUB, the D2C event The Ground and the conference format FASHIONTECH.