DIGITAL BUSINESS
#FASHIONTECH BERLIN will introduce brands that are set up on a “digital first” basis. To become a modern digitalised company every brand needs to rethink deep-rooted structures and transform each and every process within the company and along the whole value chain such as GANT or AEYDE.
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STREET CULTURE
Influenced by American hip-hop icons and artists, urbanwear and streetwear has grown to become one of the most hyped trends, shaping the street styles in the metropolises around the world. Especially in this market, the impact of social media has shaped the way in which we communicate, network and shop.
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E-SPORTS & GAMING IN FASHION
Sports have always played an important role in society. Recently, the attention has wandered from real-life sports to gaming and e-sports, with the borders between the physical and digital worlds becoming ever more indistinct. E-battles are increasingly growing into real, large-scale events, which demonstrates the best means of connecting both online and offline, and how to monetise digital concepts. More and more fashion brands are investing into the e-sports sector to promote their brands.
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SUSTAINABLE FUTURE
Mindful living doesn’t just mean looking after your own body. It’s about using resources judiciously and living in a way that respects the environment – people, animals and nature. The growing interest in and impact on society results in a desire for sustainable fashion products as well as more transparency, which makes digital technologies play a crucial role.
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