"I am pleased with our shows! PREMIUM, SEEK, SHOW&ORDER as well as #FASHIONTECH were very successful. The restructuring of PREMIUM and further development of all our formats were very well received – the feedback from retail was uniformly positive. The new segmentation of the PREMIUM halls provided visitors with a much more dynamic and new show experience. Although I have to admit that the implementation wasn’t easy and we faced a lot of criticism, the decision was absolutely right. Already on the first show day we convinced exhibitors and visitors.
This season we have achieved 70 percent of this shift – now we are going into the process of fine-tuning for July. The brands that took the theme of the key-looks to heart benefited from a more focused collection presentation. However, there is a lot of room for improvement – some stands unfortunately still look unemotional. Creativity is not a question of budget."
