PREMIUM GROUP organises two international fashion trade shows and a conference on the future of fashion twice a year in Frankfurt am Main.

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PREMIUM, SEEK and THE GROUND will finally take place live from 18-20 January 2022 in Frankfurt am Main.

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PREMIUM is the leading global fashion trade show that strengthens business relations, inspires and fosters the interdisciplinary knowledge exchange.

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SEEK is a progressive contemporary fashion trade show. As the voice of street culture, SEEK presents a selection of today's upper streetwear and urbanwear brands.

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The content platform for fashion, tech and lifestyle

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A consumer-facing festival for a young and purpose-driven generation to celebrate optimism about the future. It's a platform for brands to connect with a highly influential target group through exciting products, experiences and content.

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