Registration for the Premium Group events

Who is entitled to register for the Premium Group events?

Only professional visitors of the fashion industry are entitled to attend the Premium Group events. This includes: buyers, distributors, brands, fashion designers, suppliers, manufacturers and fashion relevant service providers. Vertical retailers as well as private individuals are not entitled to attend our events.

When can I register for the Premium Group events?

For the Premium Group ticket you can register now as a trade visitor on the following page

https://visit.premium-group.com/en/ .

Attention: Tickets are only available online! No ticket counter on site!

If you have already registered for our newsletter, you will receive the exact opening date by email. In addition, we provide information regarding our brands, trends, tickets and events. You can register on our website at any time and also unsubscribe, if you no longer wish to receive newsletters from us. Please click here to subscribe to our newsletter.

Which events are included in the Premium Group ticket?

Your ticket gives you access to all Premium Group events: PREMIUM, SEEK, THE GROUND and CONSCIOUS CLUB.

How can I register for the Premium Group events?

The online registration is already open. If you have not yet created a Premium Group visitor account, please proceed with the account setup. Therefore please use your company email address as well as a self-chosen password.


If you have already created a visitor account in the past, but have forgotten your password, please click on the link Forgot Password to request a new one. You will be able to change this password at any time. After you have completed the visitor account setup, you will be asked to fill in your company details and your personal details as well as to register your tickets.

After a brief verification we will provide you the Premium Group ticket in our Premium Group App.

Your Premium Group visitor account allows you to manage your company details and personal information as well as facilitates the seasonal ticket order.

What is the fee for the Premium Group ticket?

The Premium Group ticket is free of charge for the following professional visitors: buyers, distributors as well as representatives of the press. Consulting agencies, advertising agencies, suppliers, manufacturers, non exhibiting brands, as well as other service providers will be charged with an accreditation fee of 250 €. Professional visitors of other business segments are entitled to attend the Premium Group events, but will be charged with an accreditation fee of 250 €.

How do I register as a representative of the press?

As a representative of the press you can also register via our online registration. The press card must be submitted upon request.

Arrival & Departure



Messe Berlin South Entrance


14055 Berlin



Messe Berlin Entrance Hall 9

Messedamm 26

14055 Berlin

Arrival by car & parking

The "Messegelände" guidance system at the A 10 (Berliner Ring) junctions "Drewitz", "Oranienburg", "Schönefelder Kreuz" and "Pankow" leads directly to the city motorways A111, A 115 (Avus) and A 100 to the "Funkturm" junction, exit "Messegelände".


You can find an overview of the parking facilities around the fair here.


However, as these parking spaces fill up quite quickly, we recommend that you travel by public transport. Alternatively, you can use the ICC multi-storey car park. Daily rate 10 euros.

Arrival by public transport

The Berlin ExpoCenter City exhibition grounds have excellent connections to the Berlin public transport network. Taxi stations, underground stations, S-Bahn stations and bus stops are located at our entrance areas. Berlin's public transport system will take you quickly, comfortably and in an environmentally friendly manner to the location of your choice.


To get to the South Entrance, choose the "Messe Süd" station as your destination. From there you can reach the entrance to PREMIUM within a 4-minute walk, and the entrance to Hall 9 (SEEK) within an 8-minute walk.

Opening hours

Tue, 17.01.2023, 10:00-19:00
Wed, 18.01.2023, 10:00-19:00
Thu, 19.01.2023, 10:00-17:00

Your Stay

Cloakroom & Luggage Storage

To make your trade fair visit as comfortable and efficient as possible, we offer a cloakroom as well as luggage storage. Please note that the capacities are limited, therefore we recommend leaving your luggage at the hotel.


In order to make your stay memorable, we offer special accommodation in stylish and popular hotels and hostels in Berlin. Click on the following link to redeem the discounts provided by our PREMIUM hotel partners: https://www.premium.fashion/de/travel-planner/partner-hotels

Your Safety

Ensuring the health and safety of all exhibitors, visitors, partners and employees is our top priority.

Together with the German health authorities and the Messe Berlin an extensive and dynamic concept for hygiene, medical and organizational measures is being put in place - according to the developing regulations in connection with the spread of the SARS-CoV-2 virus.

Bringing dogs

Bringing animals, with the exception of assistance dogs, is strictly prohibited.

Orientation On-Site

We offer you a hall plan and navigator in the Premium Group App.


Use the official Premium Group App to make your trade fair visit as efficient as possible. Our app provide you with your personal ticket as well as an overview of all exhibiting brands, brand profiles and a list of your scanned booth visitors. In addition, you have the option of creating a list of your preferred brands and contacts.